If you are restructuring a section of your Zoho Sites website, for example renaming a "Blog" section to "News" and changing the URL path from /blogs/post/[name] to /news/post/[name], you will need to redirect every existing indexed URL to preserve your search rankings and avoid broken links. Before starting this kind of project, it is worth understanding exactly what the native Zoho Sites redirect tool can and cannot do.
The built-in redirect manager, found under Manage > Settings > 301 Redirect, does not support wildcard or pattern-based matching. This means you cannot create a single rule that automatically forwards everything under one path (for example /blogs/*) to an equivalent new path (for example /news/*). Every old URL has to be paired individually with its corresponding new URL. On a site with a large number of indexed posts, this quickly becomes a substantial manual task rather than a quick configuration change.
If bulk pattern matching is essential, one option is to move redirect logic outside Zoho Sites entirely by routing your domain through a third-party CDN or DNS provider, such as Cloudflare. These platforms let you define proxy-level or edge-level page rules that intercept requests before they ever reach Zoho's servers. This makes it possible to configure a single wildcard rule (for example, forwarding yourdomain.com/blogs/* to yourdomain.com/news/*) rather than manually recreating hundreds of individual entries inside Zoho Sites.