This article works through a single concrete example of automatic lead conversion in Zoho CRM, naming the pieces you would actually create so you can follow along and adapt them to your own instance. It stops short of prescribing exact Deluge syntax, since that detail depends on your current API version and should always be checked against Zoho's own documentation.
Suppose your team wants any Lead whose status changes to Qualified to be converted automatically, with a new Deal created directly into a pipeline stage called Discovery Call Scheduled.
Give the rule a name that describes exactly what it does and when, so anyone auditing your automations later understands it at a glance. For this example, something like Auto-Convert Qualified Leads works well. Vague names like "Lead automation 1" cause confusion once you have several rules running.
| Setting | Value in this example |
|---|---|
| Rule name | Auto-Convert Qualified Leads |
| Module | Leads |
| Trigger | Field Update |
| Criteria | Lead Status equals Qualified |
| Action | Custom function: Convert Qualified Lead |
You might call this function something like convertQualifiedLead, though the name itself is entirely up to you and your team's naming conventions. Conceptually, once the Workflow Rule fires, the function needs to work through the following in order.
After saving and activating the rule, update a test Lead's status to Qualified and confirm three things: an Account was created with the expected name, a Contact was created and linked to it, and a Deal appeared in the Discovery Call Scheduled stage with the fields you expected populated. If the Deal did not land in the right stage, the most likely cause is a mismatch between the stage label you used and its actual API name.