When you are working in Zoho CRM, typically the first point of contact that a potential customer has with you is as a Lead. From here you either need to Qualify them out (Junk Lead, Not Qualified, Unable to do business, etc.) or Qualify them in. When you Qualify them in you then need to convert them to an Account, Contact and Deal (assuming B2B). Whilst it is not an onerous job, customers do ask us how do I automatically convert a Lead in Zoho CRM? The answer is using a Workflow Rule.
Note: Earlier versions of Zoho CRM have the Deal Module named as Potentials. Customers usually change the Deal / Potentials modules to Opportunities.
Zoho CRM Workflow Rules are also called automation. When certain criteria are met then Zoho CRM automatically triggers one or more actions. Zoho CRM Workflows can be used to automatically create tasks, send an email, update a field, convert a Lead and more. For 1 Cloud Consultants Zoho CRM Workflow Rules is where the system starts getting really powerful and reduces the workload for Users by automating certain actions. If you have never created a Workflow rule before, then you may want to email us for assistance or raise a support request so that we can do it on your behalf.
If you have never created a Workflow rule before, then you may want to email us for assistance or raise a support request so that we can do it on your behalf. The steps are as follows:
On the next screen, under the option "When do you want to execute this rule?" - select "on record Action" - "Field Update"
Then Select "Lead Status" as the field
Click on All in the phrase "Execute the rule when All of the selected fields are updated". This will change All to Any.
This article was originally written in 2015, and then updated in April 2019. Zoho change the look of the User Interface so some of the instructions, or selections may not match your instance of Zoho CRM exactly. If you have issues or need assistance, then you may want to email us for assistance or raise a support request.
Depending on your edition of Zoho CRM also limits how many Workflow Rules you may have, and if the Convert option is available. As of April 2019 the ability to automatically convert a Lead in Zoho CRM is only available in the paid editions. Zoho have a published comparison table of the different Zoho CRM editions to assist you with what the different editions have available.