If your Zoho CRM is integrated with Zoho Campaigns, bounce status from your campaigns is captured directly on the relevant record in Zoho CRM, with hard and soft bounces shown separately rather than a single generic "Bounced" status.

Where bounce status shows up in Zoho CRM

• Recipient Activity. Shows the specific campaign status, including whether it was a hard or soft bounce, on the record's activity timeline.
• Service Status. The record's Service Status field reflects the hard or soft bounce status.
• SalesSignal. Bounce events can appear as a signal, so reps see the deliverability issue directly while working the record.
• Scoring Rules. You can build scoring criteria based on hard or soft bounce status, for example reducing a Lead's score after a hard bounce, since it suggests the contact detail is no longer valid.

Why the hard versus soft distinction matters here

A hard bounce is a strong signal that a record's email address is genuinely wrong or dead, worth flagging for data cleanup or reassignment to a rep for a phone follow-up. A soft bounce is usually just a temporary issue and doesn't necessarily need the same action. Having this distinction visible in CRM, rather than one flat "Bounced" label, lets you build smarter filters and automation around which records genuinely need attention.