Data Alerts in Zoho Analytics allow you to monitor your business metrics automatically and receive notifications when specific conditions are met. Rather than manually checking reports, you can set up intelligent triggers that detect threshold breaches, unusual anomalies, or custom conditions, keeping your team informed in real time without any manual effort.

Types of Data Alerts

Threshold-Based Alerts

Threshold alerts trigger when a metric crosses a value you define. For example, you might set an alert to fire when monthly sales fall below a target figure or when customer churn exceeds a set percentage.

Anomaly-Based Alerts

Anomaly alerts use machine learning to detect unusual patterns in your data that deviate significantly from expected behaviour. These are useful for catching unexpected spikes or drops that you might not have anticipated when defining a fixed threshold.

Standard Condition Alerts

Standard alerts are based on custom logical conditions. You can define rules using combinations of columns, operators, and values to match precise business scenarios.

Alert Frequency Options

You can control how often Zoho Analytics checks for alert conditions and sends notifications:

• Hourly
• Daily
• Weekly
• Monthly

Notification Channels

When an alert fires, Zoho Analytics can notify you through a range of channels:

• Email: Receive a notification with up to 15 MB of attached report data.
• In-App Notifications: Alerts appear directly within the Zoho Analytics interface.
• Slack: Send alert messages to a Slack channel of your choice.
• Microsoft Teams: Post alerts to a Teams channel.
• Webhook: Trigger a custom HTTP request to any external system.
• Zoho Flow: Connect alerts to automated workflows built in Zoho Flow.
• Zapier: Integrate with thousands of third-party apps via Zapier.

Supported Report Types

Data Alerts can be configured on the following report types:

• Charts
• Pivot Tables
• Summary Views