Zoho Campaigns includes a set of built-in features specifically designed to help you comply with GDPR when running email marketing to EU-based subscribers.
Anyone submitting their details through a sign-up form receives a confirmation email they must actively respond to before being added to your list, ensuring only genuinely interested subscribers join.
You can process subscriber data under one of six lawful bases: Contract, Consent Required, Legal Obligation, Legitimate Interest, Public Tasks, or Vital Interest. You can assign a single lawful basis across your whole organisation if you only process data for one purpose, such as newsletters, or assign a different basis to each mailing list if your purposes vary. If Legitimate Interest applies, you can optionally upload a Legitimate Interest Assessment.
Subscribers can request access to their personal data at any time. Zoho Campaigns lets you export subscriber data in machine-readable formats so you can respond to these requests. Any exported file containing subscriber information should be password protected.
Custom fields can be encrypted with a single click, adding an extra layer of security to sensitive subscriber data at rest.