Reply Tracking keeps a record of replies your contacts send back to your email campaigns, viewable directly within Zoho Campaigns rather than needing to check a separate inbox.
How it works
When enabled, a system-generated alphanumeric email address is created behind the scenes to capture replies. You can also choose to auto-forward these replies to a specific mailbox of your choice, alongside them being stored and shown in your campaign reports.
How to enable it
- Start creating a campaign. Go to Campaigns, then Regular Campaigns, then Create Campaign.
- Add sender details. Enter your subject, sender name, and sender address, then click Show Reply-To Address Details.
- Enable Reply Tracking. Turn on the Reply Tracking toggle and click Track Replies.
Note: Reply Tracking is disabled by default and needs to be turned on per campaign. If you don't see replies for a specific campaign, check that Reply Tracking was actually enabled when it was created, since it can't be applied retroactively.
Viewing tracked replies
Open the relevant campaign, click the More icon, and select Tracked Replies to see everything received. Replies are also classified by positivity based on the wording used, giving you a quick sense of sentiment without reading every message individually.
Note: Attachments sent with a reply are not tracked or stored.
Need help? 1 Cloud Consultants can help you set up Reply Tracking and route replies to the right team or system.
Book a discovery call with 1 Cloud Consultants.