Cohort Analysis, originally released in beta, is now a fully available feature that lets you study how a group of customers or records sharing a common starting point behave over time.

What it's used for

• Customer retention. Group customers by when they first subscribed or converted, then track retention over time.
• Trial-to-paid conversion. See how quickly trial users make repeat purchases and what value they bring.
• Sales cycle trends. Track how long deals take to close within a given month or quarter.

Filtering and grouping

Filter by sales rep, region, product, or other dimensions, and group data by day, week, month, quarter, or year.