Rich Text is a field type in Zoho CRM that lets you enter formatted text, up to 50,000 characters, including bold, colours, lists, and other visual formatting, rather than the plain, unstyled text that Multi-Line fields were previously limited to.
Multi-line fields used to only support plain text, with a choice between a 2,000-character or 32,000-character limit. This has been simplified into three options when creating the field: Plain Text Small, Plain Text Large, and Rich Text, with Rich Text supporting up to 50,000 characters.
Rich Text fields support bold, italics, underline, strikethrough, text colour, background colour, bulleted and numbered lists, URLs, indentation, subscript, superscript, emojis, and clear formatting, using a built-in text editor.
Rich Text fields suit content that benefits from structure and emphasis, such as product descriptions, detailed client communication logs, or internal notes where highlighting key information matters. Combined with Deluge functions, a Rich Text field can also be populated dynamically, for example pulling details from related records into a formatted email template.