Webform A/B Testing, originally released in beta, is now a fully available feature that lets you test different versions of a webform against each other and see which one actually converts better, rather than guessing.

What you can test

Create variants of a form with different fields, calls to action, wording, or colour combinations, and compare their performance directly.

Setting up a test

• Test Sampling. Specify the percentage of visitors who should participate in the test.
• Test Ends. Set a duration by date, or end automatically once a visitor limit is reached. The maximum duration is three months.

How a winner is decided

The winning variant is decided by minimum abandonment rate, then highest complete submission rate, with the original form as a tiebreaker. You can still choose to launch a different variant yourself, even after a winner is declared, if you have reasons to prefer it.