Webform Analytics lets you track, analyse, and optimise the performance of your web forms in real time, since a form that isn't converting well is easy to overlook without dedicated visibility into how visitors actually interact with it.

What it tracks

• Number of visitors who viewed the page containing the form
• How many leads or records the form actually generated
• Where visitors dropped off before completing the form
• Form abandonment rates

Breaking down performance by URL

If you embed the same web form across multiple pages of your site, Webform Analytics can break performance down by the specific URL it's embedded on, rather than only giving you one combined figure. This is useful for seeing which page actually drives the better conversion rate when the same form appears in several places.

Which modules it covers

Webform Analytics is available for forms tied to the Leads, Contacts, Cases, and custom modules.

A related feature: Webform A/B Testing

Alongside Webform Analytics, Zoho CRM also offers Webform A/B Testing, letting you try out different versions of a form, such as different field orders or copy, and compare which version actually performs better rather than guessing.