Zoho Desk: Gamification for Community Users

Zoho Desk - Gamification for Community Users

A simple way to engage your Community users is to incentivise their participation. Points, levels, and badges, while not tangible, make people feel noticed and appreciated for the time they put into helping others in your Zoho Desk Community.

A distinction worth getting right: Community gamification (covered here) is a separate feature from Gamescope, which is Zoho Desk's gamification tool for your own support agents, using trophies for actions like closing tickets or publishing knowledge articles. Community gamification, by contrast, is aimed at your external Community members, the customers and users posting, replying, and voting in your public forums.

Points

Points are awarded to Community users for actions such as posting a topic, voting, and replying. Each point type can be enabled or disabled individually, and its value adjusted, by anyone with permission to edit the Community configuration. You can also define entirely custom actions and specify how many points to award for each.

Levels

Users level up the more they contribute, fostering a sense of growth that reflects the magnitude of their participation. Levels are set based on points ranges, and can be associated with different badges.

Badges

Badges recognise different achievements users make while engaging with the Community. Default badges tied to levels and common achievements get you started, and you can create custom badges suited to your own Community's setup. Badge hierarchy is kept simple, from Level 1 (lowest) up to Level 10, with badges currently available for forum participation only.

Reports

Reports let you see how users are faring, with stats on who has accrued what. Comprehensive stats for every user on the points table are currently available for custom points and badges specifically, with plans to extend this to default ones over time.

Setting It Up

Go to Setup, then the multi-channel Community configuration section, to configure points, levels, and badges for your Community. Anyone with permission to edit the Community configuration can make these changes.

Need help? 1 Cloud Consultants can help you configure Community gamification, or set up Gamescope for your support agents, in Zoho Desk. Book a discovery call with 1 Cloud Consultants.