Zoho Flow is a cloud-based integration platform that enables businesses to connect their applications and automate the flow of information between them. Designed for users of all technical abilities, it removes the need for custom code by providing a visual, drag-and-drop interface for building automated workflows called flows.
Zoho Flow acts as a bridge between the different software tools your organisation relies on. Rather than switching between applications manually or copying data from one system to another, you can configure Flow to handle that automatically. When a specific event happens in one app (a trigger), Flow carries out one or more predefined actions in other connected apps.
For example, when a new lead is created in Zoho CRM, Flow can automatically add a row to a Google Sheet, send a Slack notification to your sales team, and create a task in Zoho Projects, all without any manual intervention.
A flow is the automated workflow you build in Zoho Flow. It defines what should happen (actions) in response to a particular event (trigger). Flows can be simple one-step automations or complex multi-step processes that include conditional logic, data transformations, and delays.
A trigger is the event that starts a flow. Zoho Flow supports several trigger types, including app-based triggers (such as a new record being created in an app), schedule triggers (running at a set time or interval), and webhook triggers (receiving data from an external source).
An action is a task that Flow performs in a connected app when a flow is triggered. Each flow can contain multiple actions, and you can add logic elements such as conditions (if/then branching), loops, and delays to control the sequence of those actions.
A connection is the authenticated link between Zoho Flow and a third-party app. Connections use OAuth or API keys to grant Flow permission to read and write data on your behalf. Once a connection is established, it can be reused across multiple flows.
Zoho Flow is suited to business users, operations teams, and IT professionals who need to integrate their cloud tools without writing code. It is particularly valuable for organisations that use a mix of Zoho apps and third-party services such as Slack, Google Workspace, Microsoft 365, Mailchimp, Salesforce, and hundreds of other platforms.
Zoho Flow occupies a similar space to tools such as Zapier and Make (formerly Integromat), but with the added advantage of deep, native integration across the entire Zoho product suite. This makes it a natural choice for businesses already using Zoho One or other Zoho applications, as the connections between Zoho apps are pre-built and maintained by Zoho itself.