Zoho MarketingHub Is Now Zoho Marketing Automation

Zoho MarketingHub Is Now Zoho Marketing Automation: The Name History

If you have an older guide, an old email, or a colleague who still talks about Zoho MarketingHub, you are not looking at a different product. Zoho MarketingHub was the original name of what is now called Zoho Marketing Automation. This article explains the change and how to read older material that uses the old name.

In brief: Zoho rebranded MarketingHub as Zoho Marketing Automation and stopped using the name MarketingHub from 26 May 2021. Zoho said there was no change to the product's features or functionality. Same product, new name.

The timeline

When What happened
Up to May 2021The product was called Zoho MarketingHub. Zoho's rebrand announcement says it had been helping customers create marketing experiences for two years by then. Our own older guides show it in use by early 2019.
26 May 2021Zoho rebranded it as Zoho Marketing Automation, for better global recognition, and stopped using the name MarketingHub. Zoho said its vision, mission, and values were unchanged.
November 2023Zoho launched Zoho Marketing Automation 2.0, with enterprise-grade features: journey automation, a segmentation engine with over 260 computed fields, multichannel engagement, and deeper analytics. See Zoho Marketing Automation 2.0.

What changed, and what did not

Changed Did not change
The product's name, everywhere Zoho uses it.The core product, which Zoho describes as an all-in-one marketing automation platform with a multichannel approach.
The WordPress plugin, which became the Zoho Marketing Automation plugin. Zoho asked users to update it to keep monitoring visitors.Features and functionality, according to Zoho.
The product has moved on since, including version 2.0 in 2023.Your account and data, as far as Zoho's announcement says. The announcement did not describe any migration.

Reading older guides

This section is our own advice, not Zoho's.

  • Treat "MarketingHub" as the same product. Search for the current name, Zoho Marketing Automation, when you look for help.
  • Expect menus and screens to differ. Guides from before 2021, and before version 2.0, will describe layouts that have since changed, even though the underlying idea is the same.
  • Some of our own web addresses still say "marketinghub". We have kept them so old links keep working. The articles themselves use the current name.
  • Do not confuse it with Zoho Campaigns. Zoho Campaigns is a separate Zoho product for email marketing. If you are unsure which one you have, check your account.
  • Check your website plugin. If you installed the WordPress plugin years ago, make sure it has been updated.
Need help? As a Zoho Partner serving the UK and Ireland, we can review how you use Zoho Marketing Automation, bring older set-ups up to date, and tell you whether Zoho Campaigns or Zoho Marketing Automation suits you better. Email zoho@1cloudconsultants.com or raise a support request with 1 Cloud Consultants.