The score earned by the visitor during their visit to your website is called Lead Score. You can identify the type of visitor based on their Lead score. The higher the lead score in the Visitor history, the higher the probability of closing the deal. You can set various criteria to score your website visitors based on their actions on your website and the visitor’s value in the Zoho CRM. The lead score will calculate the score based on the rule you have set in your SalesIQ.

Published: October 2019