Zoho Social: Brands and Portals Explained

Zoho Social: Brands and Portals

In Zoho Social, a Portal houses all of your Brands, letting you connect and manage social pages and profiles across different Brands from one place. A Portal is automatically created the moment you sign up.

What a Brand Represents

A Brand represents the social channels for a single entity or business unit, and is created automatically the first time you connect a social channel. Under a single Brand, you can add and manage one of each of the following: X Profile, Instagram Business Profile, Facebook Page, LinkedIn Company Page, LinkedIn Profile, Google Business Profile, YouTube Channel, Mastodon Channel, TikTok Channel, Pinterest Channel, Threads Profile, and Bluesky Profile, alongside WhatsApp and Telegram Business accounts managed through Social Inbox.

Note: If you need to manage more than one of the same channel type, for example two separate Facebook Pages or two X handles, you'll need a second Brand to connect the additional accounts. Multiple Brands can be set up under the same Portal.

Who Uses Multiple Brands

A common use case is a digital agency managing social media for several separate clients, creating a distinct Brand per client to keep each business's presence cleanly segregated within one Portal, rather than mixing everything together or maintaining entirely separate Zoho Social accounts.

Changing Portal Settings

  1. Click the Settings icon in the top-right corner, then Portal Settings.
  2. Add or update your Company Name, Portal Name, and Portal Owner.
  3. Click Save.
Note: Only Portal Admins can change Portal settings. You can also be a member of multiple Portals without needing separate Zoho Social accounts for each.

Brand and Channel Limits by Plan

How many Brands your Portal can hold, and how many total channels across those Brands, depends on your Zoho Social plan. Higher plans support significantly more Brands, each still capped at one of each supported channel type, so businesses managing many profiles per platform generally need multiple Brands rather than one large one.

Need help? 1 Cloud Consultants can help you structure Brands and Portals in Zoho Social to match how your business or agency actually manages multiple social profiles. Book a discovery call with 1 Cloud Consultants.