Configuring GDPR Settings in Zoho Campaigns

Zoho Campaigns GDPR Settings

GDPR Settings in Zoho Campaigns is where you configure how your organisation handles data processing for EU-based subscribers.

Where to find it

Go to Settings, then General, then GDPR, to choose your email marketing type (Permission-based, Consent-based, or GDPR-compliant), and to configure lawful basis, purposes, and related compliance options.

Choosing your setup

  • Single purpose. If all your email marketing serves one purpose, such as newsletters, assign all mailing lists to that one purpose and choose a single lawful basis across your organisation.
  • Multiple purposes. If you run distinct types of email marketing, associate a different purpose with each mailing list and choose the appropriate lawful basis for each.
Note: This setting has legal implications for how you're required to handle subscriber data. We recommend confirming your setup with legal counsel rather than relying solely on this article or Zoho's own documentation.
For the full picture of Zoho Campaigns' GDPR features, see our article on Zoho Campaigns GDPR.
Need help? 1 Cloud Consultants can help you configure GDPR Settings to match your actual data processing activities. Book a discovery call with 1 Cloud Consultants.