Zoho Marketing Automation
Zoho MarketingHub Is Now Zoho Marketing Automation: The Name History
If you have an older guide, an old email, or a colleague who still talks about Zoho MarketingHub, you are not looking at a different product. Zoho MarketingHub was the original name of what is now called Zoho Marketing Automation. This article ...
Zoho Marketing Automation 2.0
November 2023 Introducing Zoho Marketing Automation 2.0 – a game-changer for automated marketing, designed with enterprise-grade features to simplify and amplify your brand's impact. From lead generation and nurturing to personalised messaging and ...
Zoho Marketing Automation: Smart Pop-ups Overview
Smart pop-ups are messages that appear on your website, landing pages, or other pages when a visitor does something you have chosen, such as arriving, scrolling, or moving to leave. Zoho Marketing Automation, formerly called Zoho MarketingHub, lets ...
Zoho Marketing Automation: Lead Stages
Lead stages let you group your contacts by how engaged they are and how likely they are to become customers. Zoho Marketing Automation, formerly called Zoho MarketingHub, shows statistics for each stage on its dashboard, so you can see at a glance ...
Zoho Marketing Automation: Lead Generation, A Beginner's Guide
You cannot do much marketing without leads. Zoho Marketing Automation, formerly called Zoho MarketingHub, has a Lead Generation module with three tools for capturing them: sign-up forms, pop-ups, and landing pages. This beginner's guide explains what ...
Zoho Marketing Automation: Email Deliverability and Getting into the Inbox
An email campaign only works if it reaches the inbox. Deliverability is the measure of how often your messages are accepted and placed in the inbox, and not rejected or sent to spam. This article explains what affects deliverability in Zoho Marketing ...
Zoho Marketing Automation: Campaign Policy
Email is one of the most cost-effective ways to market, but only if it is sent responsibly. Campaign policy in Zoho Marketing Automation, formerly called Zoho MarketingHub, gives an organisation controls to manage how emails are sent and who is ...
Zoho Marketing Automation: Website Analytics Dashboard
Knowing who visits your website, where they come from, and what they do is the basis of good online marketing. Zoho Marketing Automation, formerly called Zoho MarketingHub, includes built-in website tracking, and shows the results on a dashboard. ...
Zoho Marketing Automation: Email Signature Marketing
Zoho MarketingHub was rebranded to Zoho Marketing Automation in May 2021. If you're looking for this product today, that's the current name to search for; the underlying product wasn't discontinued, only renamed. On email signature marketing ...
Zoho Marketing Automation: Smart Links
A smart link is a short web address created from a long, breakable one. A visitor who clicks it lands on the same page as the long address, but you get a link that is easy to share and, because Zoho Marketing Automation records the clicks, easy to ...
Zoho Marketing Automation: Getting Started with Smart URLs
Short links are popular in marketing because they are easy to send in emails, social posts, and text messages, and they avoid the errors that come from copying long web addresses. Zoho Marketing Automation, formerly called Zoho MarketingHub, includes ...
Zoho Marketing Automation: Setting Up Sign-up Pop-ups on Your Website
A sign-up pop-up turns a visitor on your website into a contact in Zoho Marketing Automation, formerly called Zoho MarketingHub. This guide covers how they are built, how to set the trigger, how to put the code on your page, and what to check when a ...
Zoho Marketing Automation: A Tour of the Interface
This is a short tour of the main areas of Zoho Marketing Automation, formerly called Zoho MarketingHub, to help you find your way around. It replaces an older guide to the interface that described a layout from before the product was renamed. Zoho ...
Zoho Marketing Automation: Encrypting a Custom Field
You can protect sensitive information stored in a custom contact field in Zoho Marketing Automation, formerly called Zoho MarketingHub, by encrypting it. Encryption scrambles the stored data so that only authorised access can read it. Zoho uses AES, ...