A consent email in Zoho Campaigns is a message you send to obtain explicit permission from a subscriber for a specific processing purpose, where Consent is your chosen lawful basis.
How to create one
- Set your lawful basis to Consent. In GDPR Settings, choose Consent as the lawful basis for the relevant purpose or mailing list.
- Build the consent email. Create an email that clearly explains what you're asking consent for, and includes a way for the subscriber to actively confirm.
- Send it. Send the consent email to the relevant list or segment.
Note: If you have more than one processing purpose, each requiring Consent as the lawful basis, you can create and send a separate consent email for each purpose, rather than a single blanket consent request covering everything.
What consent must genuinely capture
Under GDPR, valid consent needs to be a clear, affirmative action, not a pre-ticked box or assumed silence, and the subscriber needs to understand specifically what they're consenting to. A vague or bundled consent request risks not standing up as genuine consent if challenged.
Need help? 1 Cloud Consultants can help you create genuinely compliant consent emails for each of your processing purposes.
Book a discovery call with 1 Cloud Consultants.