Manage Consent lets you track and manage each subscriber's consent status, so you have a clear record of who has actually agreed to receive marketing under a Consent-based lawful basis.
What you can see and do
- View which subscribers have given consent for a given purpose
- See when consent was given, and via which consent email
- Filter or segment contacts based on their consent status
Why this matters: Under GDPR, you need to be able to demonstrate that consent was actually given, not just assume it. Keeping a clear, exportable record via Manage Consent supports this, particularly if a subscriber later disputes having consented, or a regulator asks for evidence.
Need help? 1 Cloud Consultants can help you set up a clear, auditable consent trail for your GDPR compliance.
Book a discovery call with 1 Cloud Consultants.